building a do-good brand that isn’t attached to your identity 
with Amyann cadwell, founder & CEO of the good trade

 
 

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If you're someone who is into living a sustainable and ethical lifestyle, I'd bet that you're a big fan ofIf The Good Trade.

AmyAnn Cadwell is Co-Founder and CEO of The Good Trade, a premier digital destination for sustainable lifestyle content, annually reaching 50M highly-engaged readers through The Good Trade’s website, daily newsletter, and cross-channel social media presence. Cadwell also applies her expertise in digital behavior and marketing as an angel investor and advisor in early-stage consumer brands with a strong social mission.

AmyAnn is down to earth, smart as heck and has a refreshing take on how we as passionate business owners can separate who we are from the businesses we run, and in turn, create something that is profitable, sustainable and impacts the world for good.

I can't wait for you to hear about how she's navigated motherhood while running The Good Trade, how she built her blog into what it is today, and how she attributes her blog's success to her and her team radically listening to their readers.


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ABOUT AMYANN
AmyAnn Cadwell is Co-Founder and CEO of The Good Trade, a premier digital destination for sustainable lifestyle content, annually reaching 50M highly-engaged readers through The Good Trade’s website, daily newsletter, and cross-channel social media presence. Cadwell also applies her expertise in digital behavior and marketing as an angel investor and advisor in early-stage consumer brands with a strong social mission.

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