Looking for Dreams in Real Life // A Yellow 2016 Recap by Arielle Estoria


Before I sat down to fully grasp all of my thoughts from these past few days, I first wanted to read through my recaps from last year. Now as I write this, there are tears blurring my eyes because of how transcendent and applicable the wonder from #yellow2015 was found in #yellow2016 too. Beauty and wonder that I hope that it will even still be true for #yellow2040 or something really far from now but still changing the hearts and shaping the minds of creative women for years to come.

Can I first just say that I have never ever “emceed” or “hosted” an event before and I ABSOLUTELY LOVED IT. I felt as though I tapped into a whole different part of myself that I wasn’t fully aware existed. There was a certain electric energy about the room in itself and the people buzzing within it that made those two days making announcements about valet and sangria the most fulfilling experience.

I believe that the electricity, the magic swirling within the room came from the understanding that every woman there was there because they knew they had work to do or maybe because we thought we have work to do but aren’t exactly sure what that work is quite yet.


Two days of bringing women like minded women together to celebrate and not compete, to learn and not judge, women who desire to change the world with what they can create. That’s what creatives are when it comes to our core isn’t it? We are fixers, we believe that the world needs more healing, more beauty and so it causes us to create in hopes that we can be the orchestrators of that healing and beauty.



The nerves were high, the excitement even higher.

Women entered into the beautiful DTLA warehouse type venue with the most trendiest vibes and began their GRIT, VALOR and HEART journey. They were greeted by bright posters, beautiful and intentional decor made by Alexis (Shift Creative) and they entered into that world for the next two days and openly welcomed whatever it would bring.


Day one brought powerhouse speaking by world changers like Jessica Ekstrom who brought wisdom about dream chasing and business plans at fourteen. My favorite quote from her chat with us was,

“Achieving a dream isn’t crossing a finish line, it’s crossing a border into new territory.”

CJ Casciotta talked about the idea of a movement and the complexity and necessity of “weirdness”. Kirsten Dickerson broke down a SLOW acronym and talked about the not so common of resting and intentionality of living in a moment as an entrepreneur and mother. Jessica Hische, shared some hard truths to the surface about being a new mother and flourishing lettering artist and author and the sticky stereotypes and misogyny that comes with returning back to work after maternity leave. Jedidiah Jenkins in all his whimsy and charismatic nature talked about routine being the killer of time and why he quit his job to take a biking trip across the country to experience life and perspective in the most freeing sense. As a writer myself, he challenged me with a reference to Benjamin Franklin’s quote, “Either write something worth reading or do something worth writing.”



Day two was (biasly) really close to my heart. I was able to begin day two with sharing a poetry piece that I had written specifically for Yellow Conference this year and was accompanied by a dance team of beautiful, powerhouse and honestly just really badass women ((can I say that?)) choreographed by the magnificent Gigi Torres. I cried a lot this day. The tears just flowed and had a mind of their own. I cried because you take in a lot during those two days, not only about creating and hustling but about who you are and what you’re capable of doing. That’s what I wanted day two to be about —remind them of their core, their worth as people, as women first and then have that transcend into what they were put on this earth to do.



Elle Luna (my new favorite human) opened the keynote speaking for day two and talked about the shoulds and musts that we are bombarded with everyday as creatives. She brought to attention questions that maybe we didn’t even know we were asking such as: what if I don’t know what my must is? and What if doing what I love doesn’t pay? My favorite part of Elles talk was when she mentioned a comment a friend had said to her about looking for our dreams in reality which I shared on my instagram caption.

Krysta Masciale touched on fear and the unknown and about the power of a brand who owns what they do and who they are. Sweet Tim Harris opened his chat with a dance number and roaring “oh yeahs” his story of a business approach from a disability perspective just encouraged a wave of confidence in what we believe or have been told are limitations. Lastly Alexis Jones (who I have been fangirling over for quite sometime now) closed the two days of goodness out with a raw conversation with the audience from the floor and not the stage about fighting for something that’s bigger than ourselves and dared us to ask the question, why not me?


There was no doubt, that whatever you came for, you walked away with that and so much more. I said it last year and I’ll say it again, it’s like that feeling after summer camp. You get back to home to the familiarity and normality of your rhythm and nothing has changed there but you have, you’re different and life the way it was just doesn’t seem like the right way to go. You realize what fire is in your hands and you will do everything you can to make sure it doesn’t go out.

My friends, please don’t let the fire go out. The world needs it so very much.

Photos by Caca Santoro


Arielle Estoria

Arielle ​Estoria is a Writer, Speaker and Creative. Her motto of “Words not for the ears but for the soul” stemming from her belief that words are meant to be felt and not just heard. Arielle’s first EP of music and poetry called Symphony of a Lioness is available on iTunes. She is co-author of two poetry collections: Vagabonds and Zealots (2014) and Write Bloody Spill Pretty (2017). She is made of sass and good intentions and has a deep love for car karaoke and brunch.