Scared of Negotiations? Here's 5 Ways to Perfect the Art of Negotiating


]( is an art to negotiating, and I didn’t know anything about it until I was in over my head in a sales role._

Like most of my peers coming out of college I did NOT want a job in “sales”, because sales in my mind was slimy… and scary. Hello Mr. Rejection, would you like to be friends? No thanks.

Well, I soon found myself being thrown into a fundraising role at a non profit and reading tons of books about it – I was desperate for that magic bullet full of answers on how to bring in the big bucks. I quickly realized that I was just being insecure about my product and if I refocused myself on the passion I had for my job and our cause, mixed with some basic negotiating skills I could overcome all the anxiety and worry.

I have now been in some sort of a sales, fundraising, or business development position for over five years. And it’s taught me more about myself and being brave in your beliefs than anything else has.

Here’s what I’ve learned:

1. You have to ask for what you want – first

Putting your stake in the ground first is a negotiating tactic that I was taught. You set the tone, and start the conversation where YOU want it to be. Expect the other person to work to find your boundaries, and then you can settle somewhere you both are comfortable with. The hard part is this: knowing what you want. Ain’t that the truth about life?! Identify what you want – and ask for it. If you don’t know what you want, it’s pretty hard to ask for the right cure.

2. After you ask, be silent

The most awkward part of the negotiation is right after you make your ask or give your number, then you must be silent. Don’t make excuses, don’t hedge, don’t babble – just sit silently.

I find this to be true in terms of meditation, prayer, and even my relationship with my husband. Once I’ve asked for what I want/need, then I need to let everyone involved sit with it and allow for a response. The universe/God/your husband/your client/etc. will respond in their own way. Make space for it. Allow it.


3. Know your worth

Oh baby this is a big one. You need to be able to justify the value of what you are asking. From a charitable donation to a client proposal, you must know and believe the cost that you are asking for – you need to be able to outline how the money will be spent, why it’s important and how you came up with the numbers you’re asking for. Same goes for being a human – know your worth, respect yourself and don’t be afraid to stand up and fight for that worth.

4. Be OK with walking away from a deal

If it’s not meant to be, and it’s not a win for both parties, then be content with walking away. No one ever knows the full story, so if something doesn’t feel right, walk away. Or if someone gives you a no, let them walk, too. You shouldn’t live and die by a deal, or a situation, or a circumstance, or a person – be OK walking away if it’s just not right.

Note: this is at the time of negotiation – I’d have different advice for an agreed upon situation, which would be to stay the course. More on that another day…

5. It’s not losing if you stuck to your guns and it didn’t work out

If you know your worth and truly believe in it, and asked for it, and it didn’t work out it’s not a failure. That’s called a lesson. Ask yourself (or even the other person), “why didn’t this work?” Sometimes it just takes a tweak to get it right, or a different client, or a new way of saying things. Don’t give up on who you are, and what your value is.

All of these things are easier said than done. The first few times you have to negotiate and stand up for what you believe is completely dizzying. But, stick with your plan and what you know to be true and you’ll go places – I promise.The Yellow Co. Blog Email much goodness in just one email...

Photos by Valerie Denise


Bailey Van Tassel

Founder at Abel Impact

Bailey is the Founder and President of Abel Impact, a social responsibility firm that helps business and families partner with charity to create meaningful do-good programming. Her background is in marketing, non-profit management, sales, and fundraising. She brings a wealth of knowledge from over eight years of studying the way the private sector interacts with the social sector, and is certified in non-profit evaluation. She has worked with companies like Google, MasterCard, Club Corp, and many others. Bailey’s passion lies in bridging the worlds of philanthropy and business, alongside her love for her family, yoga, cooking, and doing anything outside.