Community Building 101: A New Series About Making Friends as an Adult

This is the first post in a new Sunday series by our Yellow Collective project manager Lauren Caselli about finding, creating, and growing a community of people who have your back. Whether it’s online or in-person, free or paid, having a community of people who understand and support you can move you toward your goals faster than ever.


]( 2014 was quite possibly the hardest month that I’ve ever had professionally (and when you work for yourself, professional sort of becomes personal, so it could be said it was the hardest month in recent memory).

I remember lying face up on my bed daily, staring at the ceiling, in the middle of the work day, alternating between crying and dry heaving into my kitchen sink. As a relatively fresh business owner, I debated quitting, moving back home to New York, and finding a “real job” like everyone else I knew, almost before my business even got out of its infancy.

I had just broken up with my long-term boyfriend, was struggling to finance, well, everything, I was thousands of miles away from family, and I felt totally directionless.

The people who were normally my support system listened, but as non-business owners, had no practical advice to give.

My colleagues from back in New York sent me online job postings.

My brother even offered to pay my moving costs from Montana, where I was living, back to New York.

Instead, I took a six-week road trip around the east coast to get my bearings and truly make a decision about my next step (because if nothing else, I knew that a six-week road trip would be an excellent plot point in whatever my story became after that moment).

Somewhere along the way, I stopped in a small town in North Carolina to attend a conference that I had heard about online. The agenda was vague and the premise wasn’t clearly defined, but I’d heard good things from people I trusted.Community 101: The Yellow Co. BlogMost of the attendees were in various stages of business ownership and despite low expectations, when I walked out of the hotel three days later, I felt an overwhelming sense of belonging that I hadn’t felt in my nearly one year of captaining my own professional ship. These people had been to the front lines of life. And they came back to tell deeply personal, yet valorous stories about their experiences.

I knew these were the sort of people I needed more of in my life. But I wanted them to be there every day, in person, instead of a million miles away.

On my way north to Washington, DC, I drafted an email to 10 other women I knew that lived in my town.

“Hey,” it read… “I want to get together to talk about how hard it is to be a business owner. To create a group of people we can bounce ideas off of. To feel supported when it’s hard. Would you want to be a part of it?”

Why I Needed to Find My Community

Humans, at our very core, crave connection. Even before social media, we’ve been looking for ways to simply be around other humans, within the boundaries and culture of our time period. Think about bowling leagues of the fifties and Tupperware parties of the eighties.

And while Facebook groups can be a great source of connection to those of us who are isolated in small towns or lonely in big cities, there’s not a lot that a Facebook group can do when you’re lying face up on your bed, alternating between tears and dry heaves…We want to know that our loneliness is not unique, and the only way we can do that is to get positive proof from others that they at one point or another have felt the way we feel too. So when I proposed the idea of an in-person business owner’s consortium-of-sorts, I wasn’t surprised when every single person emailed me back and said yes!

Over the course of the next twelve months, our Creative Lady Club met regularly to discuss our growth, our challenges, our frustrations, and our triumphs. We became much more than a group of business owners — we helped each other promote our services, we attended each other’s events, we became each other’s clients.

We’re each other’s first line of defense against all the icky things that life can throw at us. And man, it’s a nice feeling to have a team of people in the foxholes with you. And while this phenomenon is not new (think of every professional trade organization ever…they all have chapters to do exactly this), there’s something different about the way this particular generation approaches community-based groups.

Communities today are a place for total honesty. They’re a place for people to feel like the walls can come down, where they can be themselves, and where they are encouraged to share the truths of their lives, their businesses, their missions, and their dreams.The Yellow Co. Blog: Community Building 101

The next four Sundays on the blog are for exploring why building a tribe of people who have your back is the single greatest thing you can do for your business, and why every successful company has one.

We’ll talk about how to find the right people, how to approach them, and how to keep your meetings productive and actionable. We’ll talk about the nitty gritty behind structuring meetings and troubleshooting sensitive discussion topics.

But for now, here’s an action step (and the exact first step that I take when I do…well, anything in my business and personal life) to help get you started before the next post in this series:

Make a list of 10 people in your city, state, or town that you would want on your company’s or life’s hypothetical steering committee.

That’s it. Just write the list down. Identify women and men across industries and across generations. Pick leaders who you someday want to be or ones in whom you identify enormous potential. Pick your peers that you respect and people whose legacy you admire.

Write it down. Tape it on the wall. And then tune in on July 24 to read about what to do next, once you have this list of badass people at your fingertips.

To community and beyond![Yellow Co. Blog: Community Building 101]( Psst…Yellow Co. is so invested in having a community of amazing people around us that we’re launching something extra special at our conference on August 25th. Want to be the first to know about it? Sign up for our first-to-know email list here (or if you’d rather be there in person for the big reveal, snag one of the final spots at Yellow Conference).


Photos by Karen Marie Co.


Lauren Caselli

Founder at Sell Out