Tag: women

TENSION: OUR SUMMER SERIES - THE YELLOW ROOM

I’ll remember this time with a fondness. With a smile and a sigh of how much I was growing, and how hard of a time I had doing it. If you asked me to name the most uphill year in my life thus far, the honest answer would be this past one. I’d call it […]

HOW ONE PHONE CALL KEPT ME FROM QUITTING MY OWN BUSINESS - THE YELLOW ROOM

As entrepreneurs, girlbosses, and creators, there’s going to come a time where we want to quit. Throw in the towel, kick up our feet with a glass of pinot, and say “enough is enough!” I know I’ve been in the I-want-to-quit stage more times than I can count. Most often, it’s difficult to see past it. It […]

FIVE READS TO PICK UP WHEN YOU FEEL DIRECTIONLESS - THE YELLOW ROOM

I didn’t know what I wanted to do with my life. It had been a year of wandering — of feeling in-between and at a complete loss for which direction to go in. The boutique I had been working at closed down unexpectedly, and while I was excited for a new season, my hopefulness quickly dissolved […]

THREE EPIPHANIES I'VE HAD AFTER THREE YEARS OF RUNNING THE YELLOW CONFERENCE

Happy Friday ladies! My name is Joanna Waterfall, and I’m the Founder of Yellow Co. I started Yellow by putting on a conference in 2014, and this August we will be holding our 4th annual Yellow Conference. In my three years of running Yellow, I’ve had the opportunity to meet and get to know so many inspiring […]

WHAT I LEARNED WHEN MY DREAM JOB BECAME A CHORE - THE YELLOW ROOM

Growing up in an Asian culture, everything revolved around my career. Having both of my parents graduate from nursing school, it was a no-brainer for them that I, too, was going to step into the medical field. But as I got older I realized that there was a huge scope of professions, and before I […]

UNLEASHING YOUR CHILDHOOD COURAGE TO BE YOUR BOLDEST SELF - THE YELLOW ROOM

Do you remember that feeling of getting lost in something – really getting lost in something the way you used to as a child? What was that “something” for you – playing doctor, dressing up, cooking in a perfectly curated play kitchen, pretending to be a mommy? For me, it was writing. When I wasn’t […]

HUSTLE LESS, PLAY MORE: YOUR CREATIVITY WILL THANK YOU

How often have you sacrificed rest, play, and relationships to get ahead in your creative endeavor? For me, the answer is a lot. My first year in business, I hustled – hard. In some regards I enjoyed working four jobs, pulling 80 hour weeks, and living on pure adrenaline and caffeine. I prided myself in […]

EXPERIENCING THE IMPACT OF DIVERSE CULTURE (WITHOUT A PASSPORT) - THE YELLOW ROOM

I spent the summer after eighth grade in a bright orange vest, parking cars at the fairgrounds. It was August in Michigan and we had the humidity to prove it. At age 13, this was hardly the glamorous image I wanted my peers to witness, but I was determined to raise enough money to take […]

QUIETING FEAR TO LET YOUR VOICE SPEAK LOUD

I can remember standing in the bathroom mirror and practicing my resignation speech over, and over again. I went through the words that would speak my heart and intent, but clarify my courage to leave for my next level. Every time I finished it, expecting to feel at peace, I felt a knot of fear […]

REST, VULNERABILITY, AND CONNECTION: A RECAP OF OUR FIRST YELLOW COLLECTIVE LEADER RETREAT

Ever since we launched the Yellow Collective at the 2016 Yellow Conference, we’ve realized just how essential our Yellow Collective Chapter Leaders are to furthering our mission! They bring incredible women together to connect with each other across the country, in addition to fostering change through their own work and lives. We know how important […]